It has been rumored since last year that a Secret Life of Pets attraction would make its way to Universal’s theme parks. According to the corporate owner, a new attraction is being planned for Universal Parks & Resorts based on the upcoming film, which is set to premier on July 8th.

“We are doing — we have started a Pets attraction even before the film comes out, which if the film doesn’t do as well as I think, it will be painful. But I think it will do very well,” said Steve Burke, NBCUniversal CEO.

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As reported on our website in January, the attraction is expected to be placed at both Universal Orlando and Universal Studios Hollywood though the company has not yet announced any locations. Rumors suggest the attraction will be located at Universal’s Islands of Adventure’s Toon Lagoon or the Shrek 4D soundstage at Universal Studios Florida and the former Soundstage 28 lot in Hollywood.

The attraction is said to be a trackless motion simulator that features numerous animatronics. Universal has not released any information regarding the ride system, storyline, or opening date.

The Secret Life of Pets is an animated comedy film based upon what animals do when their owners are away. According to a synopsis: Inside of a Manhattan apartment building, a Jack Russell Terrier named Max starts to get neglected as a favorite pet when his owner Katie presents a sloppy mongrel named Duke, who was rescued from the dog pound. But unfortunately, they have to put their quarrels behind when an adorable white rabbit named Snowball, and his army of abandoned pets who call themselves the “Flushed Pets” launch a criminal conspiracy to exact retaliation on all happily-owned pets and their owners.

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